VEGHEAD was born from lived experience — the childhood dread of anything green. Mealtimes were battles, veggies were swallowed whole or smuggled into pockets. My poor mum still finds broccoli tucked inside books.

That love–hate relationship followed me into adulthood, until my health finally pushed me to learn how to make vegetables actually taste good. Asian food taught me the secret: veggies don’t have to be the side act — they can be blended and paired with big flavours. They can be the reason you lick the bowl.

But in supermarkets? Convenient, veggie-forward options were basically nonexistent. And once I started reading the research on kids’ veggie intake, I couldn’t unsee it: blended into familiar foods, kids eat more and are far more willing to try them.

So, I quit my job, studied Nutrition Science at Stanford, and teamed up with two brilliant dietitians to build the thing I wish existed — veggie-packed snacks that taste so good you won’t even realise you’re eating vegetables.

This is just the beginning. 💚